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Dissecting the Horror Shirt Market
So I'm up to my eyeballs in market research… scrolling through store after store, page after page of "horror shirts" and let me tell you what I think… I'm starting to feel like I'm stuck in a bad horror movie myself. It's not that I don't love horror, obviously I do, but the repetition, the lack of originality, the sheer bleh of most of these designs is enough to make even the most devoted fan want to scream. Everyone is just producing the same shirts as everyone else, and i

Blair Mueller
Jul 9, 20245 min read


6 Reasons I Choose Printful as my POD partner.
In the Wild Wild West of Print on Demand (POD) services, it's no secret that Printful often stands out for its premium price tag. Initially, I turned away and tried to find a cheaper alternative, but as I began to delve deeper into other POD services, I found myself returning to Printful to build my brand and my store. Despite it's higher than average costs, it has a lot of benefits that justify the investment. While I'm only just getting started, I'm confident that I've made

Blair Mueller
Jan 4, 20246 min read


Why Finding Your “THING" Makes Me Shriek
I’ve been an artist my whole life. I can’t recall ever not making some form of art, even as a child. I grew up living in the middle of nowhere, confined to a tiny box: my bedroom. Here is where my desires, my passions, my sexuality, my artistic nature, everything that made me, ME, was buried deeper each day until I burst… my bedroom was a collage of paintings on the walls, posters, pictures, lights, stickers, drawings… a real kaleidoscope of untamed artistic explosions in a l

Blair Mueller
Dec 25, 20236 min read


Beyond the Etsy Graveyard: Killer Merch Without Marketplace Mayhem
I’ve always wanted to design and sell my own Horror Themed T-Shirts and, eventually, a whole line of horror themed apparel, but there’s already so much out there, and I never really had the means or resources to do it! Where do I even begin? How do I design them? Where do I sell them? The most obvious and “easy” place to sell them would be to open an etsy shop or get onto some other established marketplace and just do what everyone else is doing, but I don’t want to do that.

Blair Mueller
Dec 13, 20238 min read


Navigating Muskoka's Arts & Crafts Market Scene
As an artist, there's something undeniably special about sharing your creations with the world. The thrill of seeing someone's eyes light up as they connect with your work, the joy of knowing your art has found a new home – these are moments that make the journey worthwhile. And what better way to reach a wider audience than by participating in Arts & Crafts markets? These vibrant gatherings of talented artisans provide a unique platform for showcasing and selling handmade go

Blair Mueller
Dec 2, 20235 min read


Social Media: Source of Inspiration or Inspiration Graveyard
Ahhh, social media. The necessary evil of today’s world! For many, it’s exciting and essential to the success of their business, to others, it’s a mystery and unimportant. Wherever you fall on this spectrum, one thing is for certain, social media can be a great place to connect with others, grow your business, and find inspiration, but it can also become a never ending black hole that sucks you in and leads your inspiration and positivity to an early, and very shallow, grave.

Blair Mueller
Feb 20, 20237 min read


In Between the Sales: Building an Empire!
Gone are the days when an “artist” was a person who just creates art. There was a time where someone could make a living doing only that. The perception of the "artist life" has changed over time. For so long, it looked like this: Living in near poverty, rebelling against society, staring at the canvas in torment, waiting for inspiration, pouring their entire soul onto the canvas like they just gave birth. Okay, maybe that's a little bit extreme, but it's typically how the ge

Blair Mueller
Feb 8, 20238 min read


I'll give ya $50 for it. The real price of artwork.
“Art is worth whatever someone is willing to pay for it.” So they say. “I’ll give you $50 for it.” Says every friend or family member at some point. “Can you do it for free?” Literally everyone. We’ve all been there! We artists put a lot of time, money, thought, effort, skill, energy, marketing, talking, into producing a painting and trying to sell it… then a year or two later, finally, someone shows an interest. They see the price, and say something like, “Wow, that much… f

Blair Mueller
Jan 8, 202311 min read


Struggles of a self-taught, multi-passionate artist.
If you ever feel like you’re not a real artist because you didn’t go to art school, and you struggle to find your place in this big wide art world, or, like me, you have multiple passions and kind of feel like a jack-of-all-trades but master of none, and so struggle to become a success in any one given passion, I thought I’d share my experience as a self-taught, multi-passionate artist in hopes that it might give you a new perspective. One of the main things I struggle with a

Blair Mueller
Dec 5, 20228 min read
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