Case Studies

These are the projects that started as ideas and turned into something real. Some are built, some are ready to be—but all of them are fully thought through, structured, and designed to work. This is how my mind operates—taking something abstract and turning it into something clear, functional, and ready to come to life.

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The Art Nebula Project

A high-stakes, 12-week live competition series where Canada’s most resilient artists battle through "cut-throat" cosmic challenges and spontaneous "Midway Games" for a life-changing solo exhibition.

Launch the Vision

The Reaper Experiment

An immersive, actor-driven horror experience where players move through a living house designed to observe, manipulate, and break them. Every room is part of a system. Every detail has intent. Your objective isn’t to escape—it’s to survive the experiment and save the victim before time runs out.

Enter the Experiment

ZomBFX: Zombies for Hire

From street promotion to corporate event, ZomBFX became a fully packaged zombie-for-hire service. An unconventional idea, structured into a clear, sellable experience.

Unearth the Case

The Hotel Hero Rewards Program

A structured system that transforms disengaged teams into self-driven cultures through visible engagement, recognition, and sustained momentum.

Explore the System

The Debt Architect

A complete downloadable course where we don’t just make a budget—we dismantle your money mindset, create a debt payoff plan, and build a freedom blueprint using custom tools and your “12-Month Forecast Engine.”

Review the Framework